A #purposeful business

The eight principles of purposeful business - illustration from the British Academy

When working with Ethical Business Practice and Ethical Business Regulation there are a fair few frameworks one can draw on in addition to those set out in our eponymous book. One I find complementary and useful in the context of purpose comes from the British Academy’s Future of the Corporation Project:

Principles for purposeful business

The Academic Lead for the programme, defined the purpose of business as:

Profitably solving the problems of people and planet, and not profiting from creating problems.

Professor Colin Mayer

Amen to that.

You can find all the reports etc. from the Future of Corporation here: thebritishacademy.ac.uk/programmes/future-of-the-corporation/ – and the hashtags to follow are #FutureOfTheCorporation and #PurposeSummit.

And an of-the-moment call to action: